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Daily analysis of launches, funding, and naming patterns across the startup ecosystem

For Domain Owners

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Shared Upside: What Mark Cuban’s Ownership Logic Means for Domain Name Owners

Mark Cuban’s recent call for broader participation in company success reveals a principle that ext...

For Domain Owners

The Contract Hub: Tools, Templates, and Frameworks for Domain-Based Deals

The Contract Hub is the foundation of a growing knowledge ecosystem for domain-based transactions. I...

Guides Resources

How to Create a Domain Request on DomainsForEquity.com

Why Create a Domain RequestMost founders don’t end up with the name they want. They end up with th...

Beyond the Transaction: Why Domain Owners Should Start Creating, Not Just Waiting

For more than three decades, domains have been bought, marketed, and sold in the aftermarket as inve...

Blog Posts For Domain Owners

How to Value a Domain for Your Business

Valuing a domain name shouldn't be guesswork. It is strategy. Whether you’re buying, negotiating f...

When Equity Got Sweet. The Candy.com Deal That Paid Off Big

When cousins Greg and Joe Balestra set out to build a national online candy store in 2009, they knew...

Case Studies For Domain Owners

Teem.com and the Power of Taking Equity Over Cash

When EventBoard.io decided to rebrand in 2016, the founders faced a familiar challenge: the software...

Case Studies For Domain Owners

Uber.com: The $1 Million Domain Name Deal That Could Have Been $500 Million

When UberCab faced regulatory pressure to drop “cab” from its name, the team needed a clean iden...

Business.com: When a Domain Name Becomes the Business

Few digital assets have ever illustrated the pure leverage of a domain name as completely as Busines...

How Much Equity Is Really Being Traded for Domain Names?

Startups are increasingly striking creative deals to acquire Strategic-Grade domain names without pa...

Industry Reports

Domain Names as Intangible Assets: Accounting, Taxation, and Future Outlook

Domain names are shifting from expense lines to capital assets. Once recorded as marketing spend, th...

Blog Posts Articles

M&A Watch: How Strategic-Grade Domain Ownership Elevates Company Valuation

Strategic-Grade domain names function as indicators of maturity and as instruments of measurable fin...

Blog Posts Articles

What the World’s Most Innovative Brands Reveal About Brand and Domain Name Strategy

Fast Company’s World’s 50 Most Innovative Brands of 2025 spotlights organizations redefining the...

Industry Reports Trends

From Recognition to ROI: What Founders Can Learn from Sports Brands

Naming in the sports industry functions like design in engineering: precision defines perception. Be...

Industry Reports Trends

Leveling Up Trust: What Gaming Companies Reveal About Domain Name Strategy

Gaming has evolved from research lab experiments to one of the most dynamic industries in global ent...

Industry Reports Trends

TravelTech’s Naming Playbook: How Domain Name Strategy Builds Trust and Scale

TravelTech builds the infrastructure of access. Every click that simplifies a journey or secures a b...

Industry Reports Trends

Domain Name Strategy in Fitness and Wellness: How Rebrands Reflect Industry Evolution and Market Positioning

Fitness is no longer defined by workouts alone. The industry has expanded into wellness ecosystems t...

Industry Reports Trends

Domain Name Strategy in Insurtech: How Rebrands Signal Trust, Innovation, and Market Expansion

Insurance functions as a promise of protection, so every element of an Insurtech brand must communic...

Industry Reports Trends

Domain Name Strategy in Fintech: How Rebrands Signal Trust, Scale, and Market Readiness

Fintech relies on trust more than most technology sectors. Users rely on fintech platforms to protec...

Industry Reports Trends

Domain Name Strategy in Legaltech: What Rebrands Reveal About Positioning and Trust

Legaltech continues to evolve from single-solution tools into full-scale platforms serving global le...

Industry Reports Trends

FemTech Naming Insights – What Founders and Investors Can Learn

FemTech has moved from niche innovation to mainstream influence. A review of 100 FemTech companies s...

Industry Reports Trends

Hospitality Naming Insights: What Founders and Investors Should Keep in Mind

Naming in hospitality shapes the very first moment of trust. Before a guest steps into a lobby, visi...

Industry Reports Trends

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