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Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 3)

Following the first two parts of Domain Names Under the Microscope (Part 1 and Part 2), this third p...

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 2)

Naming decisions are shaped by timing, availability, capital, and pressure to move. Startups often c...

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 1)

Funding turns naming decisions into operational choices. This series evaluates the domain names used...

Who Stole Christmas.com? Not Cash. Creative Deal Structure Did.

Most brands spend years and significant budgets teaching customers what their name stands for. Chris...

Chat.com: A Strategic-Grade Domain Name Exchanged for Participation in AI’s Future

In 2023, serial entrepreneur and HubSpot co-founder Dharmesh Shah acquired Chat.com for $15.5 millio...

The Telephone.com Deal That Turned a Word into Capital

In mid-1999, telecom executive Hensley E. “Buddy” West and Jeffrey Jones founded a company built...

How Profile.com Turned a Domain Name Decision Into an Investment Strategy

Imagine a startup on the verge of its first major funding round. The product is ready, investors are...

Sex.com: The Strategic-Grade Domain Name That Proved Failure Doesn’t Erase Value

Some domain names are so powerful that they function as assets in their own right, surviving the ven...

Esportsbook.com and the Shift Toward Venture-Style Domain Name Transactions

The Esportsbook.com deal shows how a single domain name can function as both a brand and a capital i...

When Equity Got Sweet. The Candy.com Deal That Paid Off Big

When cousins Greg and Joe Balestra set out to build a national online candy store in 2009, they knew...

Teem.com and the Power of Taking Equity Over Cash

When EventBoard.io decided to rebrand in 2016, the founders faced a familiar challenge: the software...

Uber.com: The $1 Million Domain Name Deal That Could Have Been $500 Million

When UberCab faced regulatory pressure to drop “cab” from its name, the team needed a clean iden...

Business.com: When a Domain Name Becomes the Business

Few digital assets have ever illustrated the pure leverage of a domain name as completely as Busines...

Five Domain-for-Equity Deals That Redefined Brand Growth

Sports.com – Lottery.com’s Convertible‑Note Deal Parties & structure: Public lottery pla...

Mint.com: When Equity Is Smarter Than Cash

In 2006, Aaron Patzer set out to create a personal finance platform that would help people manage mo...

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