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Equity-Based vs Lease-to-Own Strategic-Grade Domain Name Acquisitions

Acquiring a Strategic-Grade domain name can be a game-changer for a startup’s brand, credibility, ...

The Three-Second Rule for Domain Names

A startup name rarely gets a second look. Most of the time, it barely gets a first.When a prospectiv...

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 3)

Following the first two parts of Domain Names Under the Microscope (Part 1 and Part 2), this third p...

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 2)

Naming decisions are shaped by timing, availability, capital, and pressure to move. Startups often c...

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 1)

Funding turns naming decisions into operational choices. This series evaluates the domain names used...

Who Stole Christmas.com? Not Cash. Creative Deal Structure Did.

Most brands spend years and significant budgets teaching customers what their name stands for. Chris...

Strategic-Grade Domains as Early Infrastructure

Why the Right Name Changes Outcomes Before Marketing StartsTeams rarely disagree on whether brand ma...

The Last Digital Moat: Why Strategic Domain Names Are Critical for Brands in an AI Era

We used to authenticate things with signatures on paper. Today, we authenticate brands with digital ...

30 Y Combinator Fall 2025 US Companies and Their Domain Name Choices

Each Y Combinator batch offers a snapshot of how new companies think, build, and show up in the worl...

Investor View: Why VCs Are Increasingly Asking About Domain Names Strategy

In venture capital, questions about growth, burn rate, and runway are standard. But lately, another ...

The Hidden Cost of Holding Onto the Wrong Domain Name

“If you can’t change your mind, you can’t change your business.” - Terry RiceAdaptability d...

30 Europe’s Freshly Backed AI Innovators Turning Vision Into Execution

A new generation of European startups is using intelligence as infrastructure. They build tools that...

What Entrepreneurs Reveal About Strategic-Grade Domain Names and Startup Trust

Entrepreneurs building enduring brands follow a clear pattern. They secure the Strategic-Grade domai...

Domains For Equity: Turning Strategic Domains Into Stakeholder Opportunities

Every great brand begins with a domain name. Sometimes, the right one is already held by someone who...

The Hidden Signal: What Your Domain Extension Tells Investors

Why Extensions Shape Investor PerceptionWhen a founder unveils a product or sends the first investor...

The Last Digital Identity: Why AI Makes Domain Names More Valuable Than Ever

Generative AI has transformed the digital landscape from a contest of content to a contest of credib...

“All the Good Domains Are Taken”? Perfect. That’s How You Know They’re Good

When a founder searches for the right domain name, the first conclusion often sounds familiar: all t...

Domains for Equity: The Smarter Way for Founders to Connect With Verified Domain Owners

Reaching the right domain name owner can feel like chasing shadows. You write, you wait, and too oft...

Beyond the Transaction: Why Domain Owners Should Start Creating, Not Just Waiting

For more than three decades, domains have been bought, marketed, and sold in the aftermarket as inve...

Domain Names as Intangible Assets: Accounting, Taxation, and Future Outlook

Domain names are shifting from expense lines to capital assets. Once recorded as marketing spend, th...

M&A Watch: How Strategic-Grade Domain Ownership Elevates Company Valuation

Strategic-Grade domain names function as indicators of maturity and as instruments of measurable fin...

What Investors Hear When Your Name Is Confusing

The unspoken first pitchBefore your pitch deck even loads, investors already have an impression. You...

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