Launching our Private Beta in November 2025. Request an early access invitation.


About DomainsForEquity.com

After over eight years running MarkUpgrade.com and SmartBranding.com helping founders secure strategic-grade domains, studying hundreds of thousands of startups and their naming choices, and speaking with investors and brand experts worldwide, we’ve learned two things.

First, a great domain name used strategically can change everything. It can shift investor perception, accelerate growth, and open doors that branding or performance marketing alone never could.

Second, those same domains are often out of reach for the founders who could turn them into category-defining brands.

DomainsForEquity.com was created to change that. We’re not another domain marketplace - you already have plenty of those. We’re a meeting ground. A place where conversations start, deals get creative, and value gets built together. A place where domain owners, entrepreneurs, and investors sit on the same side of the table exploring structures that align vision with opportunity.

We’re at the beginning of this journey, and yes, there will be bumps along the road. But our mission is clear: to close the gap between capital, creativity, and digital assets, turning exceptional domains into growth engines for exceptional teams.

Meet our small dedicated team below, and feel free to reach out with questions, ideas, or collaborations. Join us as we build a space where strategic assets and ambitious teams create lasting value.



Our Team


Team Member

Tatiana

With 19+ years in marketing, IT, and branding, Tatiana blends global insight with hands-on domain strategy. A trail runner, mother of four, and domain advocate, she leads our mission to make strategic-grade domains accessible to the founders and teams bold enough to build on them.
Team Member

Tsani

Tsani is our content specialist with a tech-savvy heart: she crafts compelling narratives around domains, startups, and brand assets. A dedicated dog-rescue volunteer and mom to a first grader who juggles football and boxing, she knows a thing or two about balance, patience, and perseverance, all qualities she brings into every story she helps shape.
Team Member

Monica

Monica has spent years analysing thousands of startups and naming strategies. She knows first-hand how much growth stalls when the right domain is out of reach. A mom to a young wanna-be ballerina who lives for the arts, Monika also supports charities helping families struggling with infertility. She believes creativity paired with compassion can move both people and projects forward.
Team Member

Valentina

Valentina brings years of experience building teams and managing complex operations. Energetic and people-driven, she keeps our platform running smoothly, turning friction into momentum, and first contact into lasting collaboration.


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