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Naming Lessons from SexTech: How Brands Earn Trust Before Engagement

SexTech has matured into a technology category spanning connected devices, digital education, telehe...

Industry Reports

The Three-Second Rule for Domain Names

A startup name rarely gets a second look. Most of the time, it barely gets a first.When a prospectiv...

Blog Posts Articles

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 3)

Following the first two parts of Domain Names Under the Microscope (Part 1 and Part 2), this third p...

Blog Posts Articles Case Studies

Naming Lessons from SaaS: How Trust Is Built Before Product Use

Software as a service (SaaS) has moved from a delivery model to default infrastructure. What began a...

Industry Reports

Naming Lessons from Logistics: How Trust Is Signaled Before the First Shipment

Logistics now operates closer to infrastructure than outsourced service. As supply chains digitize a...

Industry Reports

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 2)

Naming decisions are shaped by timing, availability, capital, and pressure to move. Startups often c...

Blog Posts Articles Case Studies

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 1)

Funding turns naming decisions into operational choices. This series evaluates the domain names used...

Blog Posts Articles Case Studies

Who Stole Christmas.com? Not Cash. Creative Deal Structure Did.

Most brands spend years and significant budgets teaching customers what their name stands for. Chris...

Blog Posts Case Studies

Naming Lessons from Crypto: How Trust Is Built Before the First Transaction

Crypto is moving out of its experimental phase. Institutional capital, regulatory scrutiny, and ente...

Industry Reports

Naming Lessons from the World’s Most Valuable Media Brands

Media operates on attention, but attention follows trust. Audiences decide whether to watch, read, o...

Industry Reports

Strategic-Grade Domains as Early Infrastructure

Why the Right Name Changes Outcomes Before Marketing StartsTeams rarely disagree on whether brand ma...

Founders’ Playbook: 25 Questions to Ask Before Signing a Domain Deal

Domain name acquisitions are strategic capital allocations that affect perception, valuation, and fu...

How to Write a Domain Name Equity Term Sheet

Exchanging a domain name for equity or hybrid compensation often requires more than a handshake. Fou...

Equity Calculator: How Much Should You Offer for That Domain Name?

When startups run short on liquidity but not on vision, equity becomes the currency of creativity. T...

What Employee Software Brands Reveal About Naming Strategies

Employee software shapes how organisations connect, manage, and develop their teams. Naming choices ...

Industry Reports

The Last Digital Moat: Why Strategic Domain Names Are Critical for Brands in an AI Era

We used to authenticate things with signatures on paper. Today, we authenticate brands with digital ...

Step-by-Step: How to Present Your Domain Name for Creative Deals

Domain names are increasingly recognised as strategic assets that influence trust, customer acquisit...

Articles Guides For Domain Owners

Naming Lessons from MusicTech - What Founders and Investors Should Know

MusicTech merges creativity with precision. What started as recording and streaming tools has become...

Industry Reports Trends

We’re breaking the domain industry. On purpose

It’s the end of 2025 and I keep running into the same broken pattern in the naming world:Founders ...

Investor Pitch Deck Template: How to Showcase Domain Name Strategy Effectively

Investors read a deck as a compressed version of a business model. Every slide competes for attentio...

What the Biotech Sector Shows About Effective Domain Strategy

Biotech brands operate in an environment where precision and perception define value. Investors, reg...

Industry Reports

30 Y Combinator Fall 2025 US Companies and Their Domain Name Choices

Each Y Combinator batch offers a snapshot of how new companies think, build, and show up in the worl...

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