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For Domain Owners

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How Much Equity Is Really Being Traded for Domain Names?

Startups are increasingly striking creative deals to acquire Strategic-Grade domain names without pa...

Industry Reports

Domain Names as Intangible Assets: Accounting, Taxation, and Future Outlook

Domain names are shifting from expense lines to capital assets. Once recorded as marketing spend, th...

Blog Posts Articles

M&A Watch: How Strategic-Grade Domain Ownership Elevates Company Valuation

Strategic-Grade domain names function as indicators of maturity and as instruments of measurable fin...

Blog Posts Articles

What the World’s Most Innovative Brands Reveal About Brand and Domain Name Strategy

Fast Company’s World’s 50 Most Innovative Brands of 2025 spotlights organizations redefining the...

Industry Reports Trends

From Recognition to ROI: What Founders Can Learn from Sports Brands

Naming in the sports industry functions like design in engineering: precision defines perception. Be...

Industry Reports Trends

Leveling Up Trust: What Gaming Companies Reveal About Domain Name Strategy

Gaming has evolved from research lab experiments to one of the most dynamic industries in global ent...

Industry Reports Trends

TravelTech’s Naming Playbook: How Domain Name Strategy Builds Trust and Scale

TravelTech builds the infrastructure of access. Every click that simplifies a journey or secures a b...

Industry Reports Trends

Domain Name Strategy in Fitness and Wellness: How Rebrands Reflect Industry Evolution and Market Positioning

Fitness is no longer defined by workouts alone. The industry has expanded into wellness ecosystems t...

Industry Reports Trends

Domain Name Strategy in Insurtech: How Rebrands Signal Trust, Innovation, and Market Expansion

Insurance functions as a promise of protection, so every element of an Insurtech brand must communic...

Industry Reports Trends

Domain Name Strategy in Fintech: How Rebrands Signal Trust, Scale, and Market Readiness

Fintech relies on trust more than most technology sectors. Users rely on fintech platforms to protec...

Industry Reports Trends

Domain Name Strategy in Legaltech: What Rebrands Reveal About Positioning and Trust

Legaltech continues to evolve from single-solution tools into full-scale platforms serving global le...

Industry Reports Trends

FemTech Naming Insights – What Founders and Investors Can Learn

FemTech has moved from niche innovation to mainstream influence. A review of 100 FemTech companies s...

Industry Reports Trends

Hospitality Naming Insights: What Founders and Investors Should Keep in Mind

Naming in hospitality shapes the very first moment of trust. Before a guest steps into a lobby, visi...

Industry Reports Trends

HR’s Naming Playbook – What Founders and Investors Should Keep in Mind

Human resources depend on trust and clarity. Connecting people, strengthening teams, and building cu...

Industry Reports Trends

Fitness Naming Playbook: How Leading Brands Signal Strength Online

Naming strategy functions as structural capital within modern fitness brands. It defines how compani...

Industry Reports Trends

What Investors Hear When Your Name Is Confusing

The unspoken first pitchBefore your pitch deck even loads, investors already have an impression. You...

Blog Posts Articles

The Language of Love and Trust: Branding Lessons from Dating Apps

When people look for love online, they don’t scroll for “features”. They look for trust. The s...

Industry Reports Trends

Naming Trust: How Baby Brands Build Connection Through Simplicity

Few industries carry as much emotional weight as baby care. Parents buy trust first, everything else...

Industry Reports Trends

Domain Strategy for EdTech: What 300+ Education Brands Teach Founders & Investors

In EdTech, domain names are promises of reliability, clarity, and accessibility. Students, educators...

Industry Reports Trends

What Solar & Clean Energy Brands Can Teach Founders About Domain Strategy

Solar and clean energy companies occupy a unique space: they promise a better future, but they must ...

Industry Reports Trends

Naming the Future of Food: Lessons from FoodTech’s Strongest Brands

FoodTech is one of the few industries that blends emotion, habit, and innovation in equal measure. A...

Industry Reports Trends

HealthTech’s Naming Playbook - What Founders and Investors Should Keep in Mind

HealthTech lives at the intersection of innovation and trust. When a startup claims it can detect di...

Industry Reports Trends

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