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Domain Names as Strategic Leverage: A High-Level Guide for Founders

If you’re building something meant to last, your domain name will carry more weight than expected....

Naming Lessons from the Fortune 500: When Consistency Becomes Strategy

The Fortune 500 is an annual list compiled by Fortune magazine ranking the top 500 largest United St...

A Strategic Framework for Domain Name Upgrade Decisions

Domain names influence growth trajectories when market perception, capital efficiency, and competiti...

Series C: The Last Practical Window to Secure a Strategic-Grade Domain

Earlier stages in this series examined how domain name decisions resurface at Series A and intensify...

A Simple Framework CTOs Use to Evaluate Domain Name Risk Safely

When CTOs look at a domain name, they rarely ask whether it “sounds good.”They ask whether it ca...

When Paid Channels Carry the Company, Something Else Is Missing

Paid acquisition has emerged as the dominant growth engine for funded startups because it offers imm...

From $500 CAC to Sustainable Organic Growth: A Startup Playbook

Rising customer acquisition costs rarely signal a single broken channel. They surface when growth de...

Calculate Your Domain Authority ROI: A Growth Model for Scale

Early growth tolerates explanation. Scale does not. Once a company name circulates independently acr...

Domain Name Strategy for Funded Startups: Strategic-Grade Domain Names as Organic Accelerators

Domain name strategy becomes actionable once funding introduces sustained exposure across channels t...

Domain Names as the Foundation of Organic Growth for Funded Startups

When a startup closes a funding round, founders face dozens of competing priorities. Hiring, product...

The Domain Name That Survived Series A Meets Series B

The Series A stage tends to surface domain name questions because growth begins to expose compromise...

When Domain Name Shortcuts Meet Series A Scale

When a company is founded, the domain name usually sits low on the list of concerns. Capital is limi...

The State of .COM in 2025–2026: Stats, Trends, and Enduring Dominance

The internet’s landscape may be crowded with new domain name extensions, but .com continues to rei...

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 4)

Following the first three parts of Domain Names Under the Microscope (Part 1 and Part 2, and Part 3)...

The Biggest Misconceptions About Trading Equity for a Domain Name

Every company gives equity away. Some of that equity becomes part of the business itself. Strategic-...

Five Things That Matter When Equity Replaces Cash in Domain Name Investing

1. Once Equity Enters the Picture, the Company Becomes the AssetExchanging a domain name for equity ...

What a Strategic-Grade Domain Has to Do at Every Funding Stage

Equity rounds rarely change a company all at once. What they change first is exposure. Each infusion...

Equity-Based vs Lease-to-Own Strategic-Grade Domain Name Acquisitions

Acquiring a Strategic-Grade domain name can be a game-changer for a startup’s brand, credibility, ...

The Three-Second Rule for Domain Names

A startup name rarely gets a second look. Most of the time, it barely gets a first.When a prospectiv...

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 3)

Following the first two parts of Domain Names Under the Microscope (Part 1 and Part 2), this third p...

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 2)

Naming decisions are shaped by timing, availability, capital, and pressure to move. Startups often c...

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 1)

Funding turns naming decisions into operational choices. This series evaluates the domain names used...

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