It’s the end of 2025 and I keep running into the same broken pattern in the naming world:
Founders with real traction stuck on placeholder domains because the right .com is impossible to access.
Domain owners sitting on extraordinary assets, waiting years for the one perfect buyer to finally show up and “get it.”
Everyone losing time. Nobody creating value.
So I asked the obvious question: Why are we treating domains like lottery tickets instead of strategic assets founders and owners can build value together?
That question became DomainsForEquity.com
And here’s what we’re actually changing.
Before DomainsForEquity:
→ Founders give up on their ideal domain name
→ Domain owners wait indefinitely for a full-cash buyer
→ No structured way to match real demand with serious assets
→ Value creation happens late, if ever
After DomainsForEquity:
→ Founders post strategic domain requests tied to real ventures
→ Owners bring their top domains into the conversation early
→ Deals can be cash, equity, or hybrid, founder-friendly and investor-aligned
→ Everyone participates in the upside instead of waiting for the planets to align
We are changing the power dynamic around strategic naming.
Founders get access to names that were previously out of reach.
Owners get to participate in the value they always believed their domain could help create.
The market becomes a collaboration instead of a standoff.
Domains shouldn’t take decades to sell.
Founders shouldn’t compromise their brand because one conversation never happened.
And value shouldn’t be trapped behind silence.
Onward.
T. Bonneau