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Domain Names as the Foundation of Organic Growth for Funded Startups

When a startup closes a funding round, founders face dozens of competing priorities. Hiring, product...

Blog Posts Articles

Naming Lessons from Media: When the Name Is the Platform

Media companies now compete in an environment where exposure is constant and attention is brief. Con...

Industry Reports

The Domain Name That Survived Series A Meets Series B

The Series A stage tends to surface domain name questions because growth begins to expose compromise...

Blog Posts Articles

Naming Lessons from Climate Tech: When Verification Comes First

Climate tech now operates inside systems that demand proof, accountability, and long-term reliabilit...

Industry Reports

When Domain Name Shortcuts Meet Series A Scale

When a company is founded, the domain name usually sits low on the list of concerns. Capital is limi...

Blog Posts Articles

Naming Lessons from Pet Tech: What Owners Come Back To

Pet Tech continues to expand as innovations move beyond convenience into real-time health insights, ...

Industry Reports

Naming Lessons from Padel Racket Brands: What Sticks as the Game Scales

Padel has moved from a regional sport to a global commercial category in a remarkably short time. Th...

Industry Reports

Naming Lessons from Beauty Brands: What Scales When Attention Is Everywhere

Beauty has become one of the most competitive consumer categories in the global economy, shaped by s...

Industry Reports

The State of .COM in 2025–2026: Stats, Trends, and Enduring Dominance

The internet’s landscape may be crowded with new domain name extensions, but .com continues to rei...

Blog Posts Articles Trends

Naming Lessons in Fertility Care: What People Return To

Fertility care often enters people’s lives quietly, shaped by hope, uncertainty, and deeply person...

Industry Reports

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 4)

Following the first three parts of Domain Names Under the Microscope (Part 1 and Part 2, and Part 3)...

Blog Posts Articles Case Studies

Naming Lessons from Death Tech: How Names Hold Up in Emotional Moments

Death Tech companies operate in a category where timing is rarely elective and context is often emot...

Industry Reports

The Biggest Misconceptions About Trading Equity for a Domain Name

Every company gives equity away. Some of that equity becomes part of the business itself. Strategic-...

Blog Posts Articles

Naming Lessons from Mental Health: How Trust Forms Before Care

Mental health companies are being built in an environment defined by scale, sensitivity, and repeate...

Industry Reports

Five Things That Matter When Equity Replaces Cash in Domain Name Investing

1. Once Equity Enters the Picture, the Company Becomes the AssetExchanging a domain name for equity ...

Blog Posts Articles

Naming Lessons from Robotics: Signaling Credibility Early

Robotics companies operate in a category where capability is assumed to be complex, timelines are lo...

Industry Reports

What a Strategic-Grade Domain Has to Do at Every Funding Stage

Equity rounds rarely change a company all at once. What they change first is exposure. Each infusion...

Blog Posts Articles

Equity-Based vs Lease-to-Own Strategic-Grade Domain Name Acquisitions

Acquiring a Strategic-Grade domain name can be a game-changer for a startup’s brand, credibility, ...

Blog Posts Articles

Naming Lessons from SexTech: How Brands Earn Trust Before Engagement

SexTech has matured into a technology category spanning connected devices, digital education, telehe...

Industry Reports

The Three-Second Rule for Domain Names

A startup name rarely gets a second look. Most of the time, it barely gets a first.When a prospectiv...

Blog Posts Articles

Domain Names Under the Microscope. Verdicts on Recently Funded Companies (Part 3)

Following the first two parts of Domain Names Under the Microscope (Part 1 and Part 2), this third p...

Blog Posts Articles Case Studies

Naming Lessons from SaaS: How Trust Is Built Before Product Use

Software as a service (SaaS) has moved from a delivery model to default infrastructure. What began a...

Industry Reports

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