About Me

Tracy Fogarty is the founder of eNaming, a boutique domain brokerage specializing in high-value premium domains, private acquisitions, and naming strategy for global brands. Since 2012, she has represented some of the most sought-after digital assets on the market, working directly with founders, investors, and established companies to secure category-defining names.

She is known for her discreet, relationship-driven approach to negotiations, combining industry expertise with a deep understanding of brand value, positioning, and market timing. At eNaming, Tracy has facilitated millions of dollars in domain transactions and has built a reputation for connecting serious buyers with premium, investment-grade inventory not publicly listed anywhere else.

Her work spans startup naming, corporate rebrands, off-market acquisitions, and advising founders on long-term domain strategy. Tracy is recognized in the domain industry for her transparency, professionalism, and commitment to elevating how brands choose and secure their names.